- Title
- Role of consumer associations in the governance of e-commerce consumer protection
- Creator
- Ha, Huong; McGregor, Sue L.T.
- Relation
- Journal of Internet Commerce Vol. 12, Issue 1
- Publisher Link
- http://dx.doi.org/10.1080/15332861.2013.763691
- Publisher
- Routledge
- Resource Type
- journal article
- Date
- 2013
- Description
- Despite the proliferation of e-commerce and the growing discussion of how to govern this sector, governance for e-consumer protection is an under-researched area. This study is the first of its kind to employ both quantitative (e-survey) and qualitative (interviews) research to examine e-consumer protection from the view of all three e-governance sectors: e-consumers, e-retailers, and other stakeholders (government, industry, and consumer associations). In particular, this study employed a governance perspective, rather than other perspectives, such as marketing. Focus was aimed toward the tri-sectors' perceptions of six roles of consumer organizations during the e-consumer protection e-governance process. Victoria, Australia was used as a working example. Results suggest that the governance process for e-commerce in Victoria may be compromised due to the lack of overall agreement among the three governance sectors about the role of consumer associations. The tri-sector e-governance model is more appropriate in explaining e-consumer protection than models that eschew the governance process.
- Subject
- Australia; civil society; consumer associations; consumer protection; e-consumer; e-governance; tri-sector; e-governance model
- Identifier
- http://hdl.handle.net/1959.13/1341948
- Identifier
- uon:28852
- Identifier
- ISSN:1533-2861
- Language
- eng
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